SOCIAL MEDIA: A TOOL TO GROW YOUR BUSINESS AUDIENCE

In order for a business to survive, business owners need to generate new customers and, at the same time, retain existing ones. It may sound easy as it is, however, many business owners find it challenging. This is because the competition has gotten tougher and tougher and the current business model is not designed to compete on a global scale.

If this is you, here are 2 tips or ways on how to grow your customer by maximizing your existing resources and making the most out of the free tools available online.

1 Shift from traditional selling to online marketing.

There are several platforms available out there that can help you reach more potential customers. Here are some of the available channels that you may want to consider.

Social media. Facebook, Instagram and LinkedIn are some of the top social media platforms that you can choose to maximize. It’s nice to be on all of these platforms, however you need choose the best niche where your target audience thrive.

Website. If you don’t know it yet, basic information such as contact details (telephone and mobile number, email address), location, opening and closing hours are very helpful to your target market. Keep your website information up-to-date and post informative blogs to increase awareness of what you do and to make your business easily searchable online.

2 Always ask for referrals

Keeping your existing customers engaged helps develop (and nurture) a well-established working relationship. Once this is in place, your existing customers can help you generate new ones through word-of-mouth and referrals. Here are some activities that can generate engagement:

Surveys and Feedback forms. You can never go wrong with surveys and feedback forms. These are the most time-tested and effective ways to get helpful insights about your product or service. If a customer is happy, they’ll gladly commend you for that, on the other hand, if they are not satisfied with what they received, they would want to share that with you as well. After all, we all want our opinions to be heard.

Excellent customer service. A customer service team is essential to all businesses. Having one at your fingertips can help you in so many ways: Manage all incoming inquiries/follow-ups and serve as the first line of defense against complaints. Keep in mind that a customer who contacts customer support about their first order is just as important as a customer who contacts customer service about their tenth order 

Once you have these in place, you are a step closer to getting to the next level. By then, you’ll need a partner to help you with your business financing - that’s where we at Sales and Loans Brokerage come in. Such as the need for additional working capital, additional manpower, or product advertising. Visit our website or Facebook Page for more details of the services we provide.